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Hershey confuses consumers - on purpose - when image of new Reese's product...
After an image of Reese's Pieces Peanut Butter Cups leaked online three months before it was to launch officially, the brand had to figure out how to drive and sustain excitement over a product...
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Chobani calls national attention to new dips by creating 'edible' home
Knowing that the Fourth of July is America's biggest "dipping" holiday, Chobani aimed to generate buzz among consumers, media, and influencers around Chobani Meze Dips by bringing its new product's...
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How Naja's #NudeForAll lingerie campaign got big results on a tiny budget
The campaign, which promotes Naja's new lingerie collection featuring seven shades of nude, generated 700 million media impressions in just four days worldwide.
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Nikon takes media outlets on field trip to promote new camera
The media field trip to Palm Springs, California gave attendees hands-on experience with the Nikon D500, prior to worldwide availability.
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Why Sundial Brands wants women to know about Madam C.J. Walker
Sundial is paying homage to Walker, America's first female self-made millionaire, by raising awareness of her life and legacy with its #ICanSheDid campaign.
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One year on: Inside Bayer's effort to get prostate cancer patients to speak up
Bayer recently tapped Ken Griffey Sr. and Ken Griffey Jr. -- the first father-son duo to be inducted into the Baseball Hall of Fame -- as spokespeople for the campaign.
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Mountain Dew's flavor election goes down to the wire
Pitch Black or Baja Blast? Mountain Dew, with an assist from Golin, let its fans pick the classic flavor it would make a permanent part of its beverage lineup.
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Sanpellegrino teams up with bike shares across country to promote app
The main challenge for the campaign team was ensuring that Sanpellegrino's brand messaging shined through.
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Novartis sets out to debunk misconception that only smokers get lung cancer
The Latin America-focused campaign is called Podría Ser Tu Pulmón. Hablemos, which literally translates to: "It Might Be Your Lung. Let's Talk."
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Why Maytag is helping consumers 'clean up' social media feeds
The brand launched a Chrome browser plug-in called No Smear to replace negative political content with funny, patriotic expressions and pictures.
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KLM wants Americans to know it's an airline, not a radio station
KLM is using humor to create an emotional connection to the brand and drive general awareness of it as an airline option in the U.S.
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How the Minnesota Vikings' comms team created a winning opening for their new...
By late August, all of the Vikings' home game tickets were already sold out. The Vikings PR team and Zeno explain how they made that happen.
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What happened when Mezzetta used influencers to beef up its content library
Mezzetta partnered with agency Linqia to create a three-phase campaign with social influencers in food, parenting, and lifestyle verticals.
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Michelin partners with rock band 5 Seconds of Summer to promote tire safety
The partnership is the latest activation of Michelin's Beyond the Driving Test campaign, which started in 2014.
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How steakhouse Fogo de Chão avoided Rio Olympics FOMO
A case study on how Fogo de Chão stimulated consumer and media interest in the brand leading up to, during, and after the Olympics - all without being an official sponsor.
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Karlie Kloss helps eBay unbox brand identity
Contrary to popular belief, eBay does not primarily sell used items. The site turned to influencers to help dispel that notion.
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VisitBritain partners up with Expedia to attract more visitors to the U.K.
The partnership will run for a period of three years and is expected to generate more than $200 million in tourism revenue for the U.K.
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GrowNYC uses graffiti art to tell New Yorkers about SNAP
Greenmarket is on track to reach $1 million in SNAP sales this year, which was the primary goal of the campaign.
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Zagat cooks up Tiny Cafe pop-up to make big impression with 2017 guide
The experiential campaign was part of an effort to emphasize to consumers that Zagat reviews are short and sweet.
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Flack on Friday: Sorrell and the David Moyes effect, more mannequin madness,...
In Flack this week: Sorrell's potential successor fears 'David Moyes effect', new campaign is whisky business, and what the hell is a "pitch bitch"?
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